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Making informed decisions starts with reliable information For example, if the owner of an online store selling scented candles wants to boost the sales of
In May 2020, Google announced that page experience signals would soon be a major factor in search ranking. This meant that search results would be
Remember the days when searching for products or services meant walking your fingers through the Yellow Pages? Although it would be an overstatement to say
The search engine has transformed the way we seek information. This must be acknowledged before anything can be said about inbound marketing. We have gone
For many new and aspiring online entrepreneurs, the phrase “sales funnel” is a bit of a foreign concept. Isn’t a funnel something you use in
A company’s digital marketing strategy is a lot like a car. It’s a lot of different parts working together to help you get where you
According to HubSpot, one of the top challenges marketers face in digital marketing is traffic generation. Many small businesses struggle with attracting fresh website visitors to
Between the number of social media users skyrocketing to over two and a half billion worldwide and the endless advertising opportunities each platform carries, it’s no surprise
We can agree that digital marketing is constantly evolving and changing. The internet has become a top source for consumers to look up information, discover
How effective would you say your digital marketing strategy is? In an ever-evolving technology era, we can agree that your digital marketing efforts are vital to reaching
As a small business owner, there are endless things that you have to manage: sales teams, online marketing, lead generation, revenue targets, and so much
As a business owner, you’ve probably heard the term “digital marketing” used in a lot of different applications. But what is it? How can it