As a small business owner, there are endless things that you have to manage: sales teams, online marketing, lead generation, revenue targets, and so much more. If you’re ready to scale your company but aren’t sure how to with your current staffing, consider marketing automation.
Marketing automation allows for more nuanced and targeted digital marketing campaigns, lead scoring, inbound marketing campaigns, and customer data management. The best part? Think of all the digital marketing that you want to roll out, but accomplished by a system that automates marketing for you! That means reaching more customers with less time spent by you and your team.
How to Select Your Marketing Automation Platform
There are many automation software options on the market. Infusionsoft is our favorite because of its seamless integration with other apps and products, the easy-to-use interface, and their responsive customer service.
There are many other options on the market. Consider the cost of the platform and your targeted ROI from your investment in the system. How much time will it take to manage the platform? Who on your team will be the lead?
Make the Most of Your Platform
Once you select your platform, make the most of the marketing automation tools now available to you by following these steps:
- Set up an onboarding meeting with a sales rep from your selected platform. Discuss your current marketing activities, lead management, and other related topics and ask for their opinion on setting up the system to maximize success.
- Dive into the features that help you land your next customers, like automating emails to mirror your sales pipeline. Keep in touch and stay top of mind — with minimal work.
- Consider integrating your marketing strategies. Perhaps your marketing and sales strategies were once managed separately; now, you could combine efforts with email campaigns that interact with “if, then” triggers in the system, which makes sure you’re not causing an email deluge in your customers’ inboxes.
Let WP Suites Help With Your Marketing Automation!
Interested in learning more about how marketing automation could help grow your business? Contact us here at WP Suites. We would love to chat with you!
