Bot Tracker is WordPress’s most comprehensive bot and referral tracking solution. Track AI crawlers (OpenAI, Google, Claude, Perplexity), search engine bots, SEO tools, and human referrals with advanced correlation analytics.
Key Features
AI Traffic Correlation
Connect the dots between AI bot crawls and human referrals. See which AI services are both crawling your content and sending you human visitors. A dedicated dashboard shows bot-to-human conversion patterns with intelligent correlation tracking.
100+ Bot Detection Patterns
Track every major bot across 12 categories: OpenAI (4 variants), Google AI & Search (9 variants), Anthropic/Claude (5 variants), Perplexity (2 variants), 28 other AI crawlers, 15 traditional search engines, 8 social media crawlers, 16 SEO tools, 10 monitoring services, and more.
Custom UTM Campaign Tracking
Admin-managed mapping system for tracking marketing campaigns. Define utm_source, utm_medium, and utm_campaign combinations with custom labels. Perfect for Google Business Profile, paid ads, and email campaigns.
Non-Destructive Data Recategorization
Unique batch-processing system that fixes historical misclassifications without data loss. Re-runs current detection logic on all existing records, updates bot names and categories, perfect for maintaining data quality across updates.
Synchronized Filtering & Visualization
Charts and tables work together. Filter by specific bot or referrer – chart instantly updates. Combine with date ranges for precise analysis. Export filtered data to CSV.