Top 10 SEO Tools (Paid and Free)

SEO Tools

The majority of web traffic stems from organic search. It’s actually 53.3% and growing according to BrightEdge, which is fantastic news! This means that investing and utilizing the best SEO tools is still essential in order to rank higher in search engines.

Whether you’re a new website owner or you’ve been renting a plot on the world wide web for years, we should all be keeping up to date with SEO best practices.

What SEO tools should I use? Are the old tools in line with Google’s last update? Is it worth paying for SEO tools or are the free ones good enough? Thankfully, the sheer volume of tried and tested tools out there means there are plenty of options, both free and paid.

We’ve listed the best SEO tools that help you rank higher, find the right keywords, decrease your page speed, and ultimately increase traffic to your website.

1. Google Search Console (Free)

SEO Tools

Over 70% of searches are performed through Google. Whether you love Google or hate it, adhering to one search engine’s guidelines is much less complicated than trying to appease two or three!

If you’re a newbie at running a website or just starting to pay attention to SEO, start with Google Search Console. You just need to copy a small piece of code into your hosting platform and you’re good to go.

Search Console can track which of your website’s pages are indexed and what search terms are being used to find your site. It can also alert you to any search-related errors and help you troubleshoot them.

Using Google Search Console really is a no-brainer and there’s no better alternative to make sure your website is a-okay in Google’s eyes.

Team up Google Search Console with Google Analytics, Google Trends, and Google PageSpeed Insights to have a really solid foundation of utterly essential, free SEO tools.

They shouldn’t be the only tools in your belt but now you can start to build a comprehensive, top-tier SEO strategy.

2. SEMrush (Paid)

SEM Rush

A favorite amongst tonnes of big-name brands, SEMrush is a one-stop-shop for digital marketers. Not only do they offer a range of SEO-related tools but they also provide extensive PPC, social media, content marketing, and market research assistance.

SEMrush’s SEO toolkit provides ultra-technical SEO tools. The basics include keyword research and planning as well as checking your search engine rankings.

But what SEMrush provides that other SEO tools don’t is the ability to keep tabs on your competitors. You can observe what keywords they’re ranking for and what their SEO strategy entails. This can really change the game when it comes to SEO.

SEMrush is definitely not for beginners. Their plans start from $83.28 per month (though they offer a free trial) and include other tools such as PPC, which may not be useful to your needs. That might not be an expensive monthly subscription to you, but it’s a lot more than free.

However, if you want just one SEO tool and a streamlined workflow then SEMrush might the ideal choice for you!

3. Screaming Frog (Free and Paid)

Screaming Frog

Screaming Frog is a search marketing agency and offers a lot of the same services as SEMrush. But the great thing about these guys is many of their SEO tools are available for free.

The best SEO tool that Screaming Frog offer is undoubtedly their website crawling technology called SEO Spider. This tool crawls up to 500 URLs for free and analyses them for common onsite SEO issues and helpful information.

SEO Spider can check for error codes, whether or not your pages are appearing in Google search, if you have any broken links, if your meta descriptions are too long and so much more. Everything you might want to know about your website’s individual pages in a snapshot.

But not everything included in the SEO Spider tool will be useful or relevant to many websites. And the paid version, which is approximately $200 per year, doesn’t seem to offer a lot more than the free version.

But that’s great for us! One less SEO tool to pay for.

4. Ahrefs (Paid)

Ahrefs SEO Tool

Similar to SEMrush in that they offer a whole package of digital marketing tools and services, Ahrefs is known for being slightly more user friendly and is unbeatable when it comes to backlink analysis.

One of the best things about Ahrefs is the support and community. There aren’t many SEO tool subscriptions that come with a 24/7 support chat and a Facebook community.

If you’re a one-person band, dealing with all aspects of a website by yourself, having an outlet to ask for help is priceless.

Ahrefs also offers audits, keyword research and planning tools, and tracking tools. A one week trial costs just $7 and their plans start at $82 per month.

However, Ahrefs’ keyword database and SEO audits aren’t as comprehensive as other paid SEO tools out there. But a good backlink profile is a vital component of any good SEO strategy.

It’s important when choosing the best SEO tools to weigh up what is most important to your website and goals!

5. Ubersuggest (Free and Paid)



Also a highly technical SEO tool, Ubersuggest caters to bloggers, entrepreneurs, and small business owners who want to see more traffic on their website but don’t want to spend $1,000+ a year on SEO data and assistance.

For free, website owners can analyze their own or their competitor’s website and discover the highest-ranking keywords, approximate monthly traffic, and research potential keywords.

Of course, the free version of Ubersuggest caps the number of insights you can gain access to, but it’s great to be able to test the software before making the leap to the paid version.

Plus, the paid version is much cheaper than some of the other SEO tools out there.

Ubersuggest starts from approximately $40 per month and often runs deals where you can buy unlimited, lifetime access for around $390! And unlike other digital marketing companies, you won’t be paying for any extraneous services like PPC which you might not need. Ubersuggest is purely an SEO toolkit, and one of the best available.

6. Moz (Free and Paid)


Moz is often considered the original SEO tool. They created the Domain Authority metric that so many other SEO tools and marketing agencies use to gauge how authoritative a website is.

So you might think Moz is the most expensive SEO tool out there and there’s no way you’ll be able to afford their services, right? Definitely not.

Moz has plenty of free SEO tools and they’re genuinely useful. You can research new keywords for your own site and check what keywords your competitors are ranking for, as well as their domain authority and backlink profile.

Moz does offer a unique SEO tool: the Moz Bar. It’s a browser extension that analyzes on-page SEO metrics of the webpage you’re currently browsing.

If you are interested in Moz’s Pro subscription, they offer a free 30-day trial before charging $149 plus tax per month.

It’s one of the most expensive plans on this top 10 list and doesn’t include many extra digital marketing services as SEMrush or Ahrefs do. But Moz is one of the best SEO tools that keep on top of Google’s updates and predicts new trends.

7. SEO PowerSuite (Free and Paid)

SEO PowerSuite

Also offering both free and paid plans, SEO PowerSuite could be a great option if you’re an SEO specialist or are part of an SEO agency. This is a great tool if you’re looking for a complete, yet affordable, SEO package.

For that reason, this technical SEO toolkit might appeal to individuals with websites looking to take their SEO strategy to the next level.

SEO PowerSuite is particularly ideal for SEO specialists because they allow you to track keywords and rankings for an unlimited number of websites. This is unlike other tools that often only let you track up to three. Even the free version allows you to do this!

Also unlike other tools, SEO PowerSuite has a greater emphasis on helping to build your backlink profile. This is an often overlooked yet essential part of good SEO.

However, their workflow is a bit clunky because SEO Powersuite is made up of four separate tools: Rank Tracker, WebSite Auditor, SEO Spyglass, and Link Assistant. They’re also desktop apps as opposed to websites which could be a negative for some.

The free version is definitely worth trying first before committing to the paid versions. And if you do want to unlock the premium features, prices start at around $350 per year.

8. Clickflow (Paid)


If you’ve implemented a few SEO tools or strategies on your website and you’re ready for an entirely new approach, Clickflow might have the answer. With all the other tools on this list, Clickflow is the only one that can actually help you increase your CTR.

A/B testing is a marketer’s bread and butter. Clickflow allows you to A/B test titles, meta descriptions to see which gets the best click-through rate and ultimately the most traffic to your website.

Clickflow can also help you optimize your actual content to be more SEO-friendly and clickable rather than just offering assistance in determining the best keywords.

Have you ever wondered where your traffic from great posts went? Well, Clickflow can help identify this as well with Content Decay.

Keeping your content fresh and relevant is also extremely important with SEO as Google likes up-to-date websites. Clickflow can help you identify which pages have the most potential and are in need of updating.

It’s a truly unique SEO tool, but there is no free version to try. Sites with less than 10,000 Google search clicks can join for $109 per month, but those over will need to contact Clickflow for a quote.

9. KWFinder (Paid)

KW Finder

The key to keywords isn’t just about choosing popular search terms and hope you beat out your competitors to the number one top spot on SERPs. It’s about striking the balance between finding popular search terms that also have low competition.

There’s a lot of variables that decide what keywords have high or low competition, and that’s why keyword tools are essential.

KWFinder is an SEO tool that specifically helps content creators source the ideal keyword by weighing up different factors such as how many monthly searches that keyword has and the authority of competitors for that keyword. It also suggests alternative keywords that could help your content rank better.

Unfortunately, KWFinder no longer offers a free version, but there is a free 10-day trial. Paid plans start from around $35 a month, and that includes keyword planning as well as rank tracking.

10. Sitebulb (Paid)


There are so many different ways you can optimize your site for search engines it’s difficult to know where to begin with your SEO strategy. Usually, there are one or two areas we need to work on more urgently than others.

To identify what those areas are, SEO tools like Sitebulb are key to give your site a thorough SEO audit so you know exactly where the most crucial problems are. Many all-in-one SEO toolkits offer this as part of one of their services. Sitebulb is known as one of the best in the business.

Plus, this tool doesn’t just identify the problems but offers the solutions too.

Sitebulb is a paid SEO tool but they do offer a 14-day trial. Then after the trial, the plans start at $35 per month. The cost might not seem like much if you work across several websites, but it’s a lot for just one tool if you’re an individual.

Take SEO to the Next Level

By employing a mix of the best free and paid SEO tools relevant to your website, you’re giving yourself the best chance of increasing traffic and reaching your site’s goals.

Do you want to take your website’s optimization gameplan to the next level and receive personalized, expert assistance? Reach out to us and get a free SEO consultation.


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