Small business owners know that local support can make or break a new company. Marketing strategy for such businesses should include a significant investment in local SEO, which makes it easier for customers in your area to find and support you.
What is Local SEO?
Search Engine Optimization is the act of increasing traffic to your website through organic search engine results, making it easier for new and returning customers to find you online. Local SEO is the same but simply targets potential customers in a specific geographic area. When used properly, it makes it easier for your target demographic to find you in a variety of places, whether it’s at your brick and mortar store, in online business directories, or on your business’ website and social media platforms.
There are a number of ways to optimize your online presence for a specific geographic area, including but not limited to:
- Optimize your website for local search. Review crawlability of your site and ensure that the contact information that you post on your contact us page is the same as the information submitted on your Google My Business page.
- Verify your address and phone number with Google My Business, a product offered by Google to businesses to share information about themselves and interact with potential customers.
- Include your location — city, state, or region — in your selected keywords.
Why Invest in Local SEO?
First, customers are looking online for local businesses. Rather than pull out the Yellow Pages like in the days of old, people turn to Google to find their nearest laundromat or coffee shop. If you aren’t focusing on local SEO, you might lose out on a customer in your own backyard!
Second, people are searching on the go and in the moment. If your website, business profile, and social media profiles are hard to find, you’ll lose out on that sale to a competitor with better local search rankings.
Third, local SEO means that you’re spending your dollars to attract a customer in your town, not halfway across the country. Local SEO is cost-effective and offers a great ROI for your marketing budget.
Contact WP Suites With Your Local SEO Needs
If you’re ready to invest in your company’s local SEO, contact us. We would love to work with you to optimize your online presence, moving your company up the search rankings, and driving traffic to your business.