As a local business, you want to be sure that your search engine optimization efforts are targeting local search results. After all, when you’re located in Pennsylvania, there’s no use in attracting visitors from Tennessee–and vice versa! By using the right strategies to improve local SEO results, you can increase the number of relevant site visitors.
Strategy #1: Claim Your Google My Business Listing
Google My Business is the free listing Google offers all local businesses. You’ll put in your phone number, address, business name, and other relevant information, increasing the odds that your business will pop up on mobile searches and for searchers who are looking for a business immediately.
Strategy #2: Collect Inbound Links
Inbound links are one of the most important tools in your arsenal. Collecting inbound links will let Google know that your business is a valuable asset to your local visitors, which will, in turn, increase the odds that you’ll show up at the top of search engine results in your area.
Strategy #3: Create the Right Content
Chances are, you already know that your blog posts are a great way to drive traffic to your site. In order to optimize for local SEO, however, make sure you’re creating the right type of content for your visitors. This might, for example, include writing posts about relevant local events or providing advice for locals.
Strategy #4: Target the Right Keywords
The keywords you choose are of critical importance when it comes to ranking your site. Do your keyword research! Make sure you’re targeting keywords that are genuinely relevant to your business, rather than those that are tangentially related. Focus on local keywords to help improve search engine awareness of your locale.
Strategy #5: Optimize for Mobile
An increasing number of searches are performed on mobile devices–and that means that your page must be optimized for those searches. Not only will it help ensure that you get mobile search traffic, but Google’s algorithm rewards pages that are mobile-friendly.
Still Struggling to Improve Local SEO?
If you’re still struggling to optimize your page for local SEO, contact us. We’ll work with you to ensure that you’re taking the right steps to make your page as SEO-friendly as possible, thus increasing your search ranking and optimizing your page for local traffic.